Influencer marketing has changed the game in the global tourism market!

Travelling the world is a common practice and with the emergence of technology, the trends in recording and sharing trips have completely changed the game when we talk about marketing in the tourism market. After the pandemic, influencer marketing has become even more evident as a strategy to get the world's most famous cities back on track and the acceleration of digital transformation and the heightened importance of emotional storytelling have reshaped how brands collaborate with influencers, especially within the travel and tourism sector.

On the other hand, we have a group of new influencers creating substantial businesses based on these market opportunities. Influencers are becoming more selective, opting for collaborations that align with their personal brand values, such as sustainability and female empowerment. This shift marks a departure from the days when follower count was paramount. Today, the focus is on diversity, inclusivity, and the unique value an influencer can offer.

This market relationship reflects on some points that I want to highlight as marketing lessons that can be taken to other areas as well:

• Building an engaged community is crucial. This involves regular posting and interaction with your audience. Understand your audience and talk to people who are passionate about the same segment, by the same destination and support each other, with tips, good deals and etc.

• While maintaining consistency in posting, it's important to vary content to keep the audience engaged and interested.

• Means to monetize your content creatively, including brand deals, affiliate links, and user-generated content (UGC). Always emphasizing the importance of aligning with brands that match your niche and being genuine in product recommendations.

• Aesthetics matter! Ensuring your online presence is professional and aligned with potential brand partners is key. This includes having a marketable aesthetic and avoiding content that could deter brands.

• And finally, have patience and persistence, this is a game of attempts and from the analysis of everything that is created from content it is always good to adapt your content and understand the lessons learned at each stage of this process until you reach the ideal content for your audience and an engaged community passionate about defending your "brand".
  

In the future, influencer marketing will continue to shape brand stories and attract people. But to be successful in this changing time, we need a thoughtful plan that keeps up with the new trends and values real, meaningful partnerships.

#InfluencerMarketing #DigitalMarketing #TravelAndTourism #BrandCollaborations